How We Partner
Naming Rights & Entitlements
Make a lasting impression on Opry visitors with:
Dynamic, permanent stages
Branded lounge spaces
Plaza entitlements
Engaging content series
Unparalleled Brand Integrations & Exposure
Branded & Themed
Grand Ole Opry Shows
Unique Brand Placements
Special Events & Concert Series
Bluegrass Nights
at the Ryman
Opry Country Classics
Opry Plaza Party
Summer Series
Community Days at Opry, Ryman & ACL Live
Opry Goes Pink
Ryman / BMI CMA Fest
Block Party
Opry Birthday
Opry Country Christmas
Opry Salutes The Military
Opry CMA Fest Celebration
Ryman Sidewalk Sessions
Santa at the Ryman
Opry NextStage
Opry NEXTSTAGE features an annual class of 8-10 artists and runs from February - November/December. Opry Entertainment drives early familiarity and consumer awareness of each artist with various levels of content, marketing, promotion, and performance opportunities across owned assets.
My Opry Debut
My Opry Debut is a 52 week short-form content series that follows the moments and emotions artists experience leading up to the career milestone every country music artist dreams of: their Grand Ole Opry debut. Includes artists from various genres with a connection and appreciation for the Opry.
Opry Milestones
Opry membership is one of the most coveted invitations in all of music. Join us in honoring this career achievement as new artists join the most illustrious family in all of country music and existing members celebrate milestone anniversaries.
Ole Red Spotlight Series
Ole Red Spotlight Series features the hottest rising county talent on their way up. Quarterly program with artists playing at multiple locations across the nation:
Nashville, TN
Las Vegas, NV
Orlando, FL
Tishamingo, OK
Gatlinburg, TN
Nashville BNA Airport
Nashville, TN Las Vegas, NV Orlando, FL Tishamingo, OK Gatlinburg, TN Nashville BNA Airport
Artist Content & Platform Integration
Compelling Activation Opportunities & Unique Experiences
Hospitality & Memorable Experiences
Artist Entrance Parking for the entire group
Private Dressing Room experience with F&B
Sit on stage and/or stand side stage during the show
Socialize backstage during the show with potential meet & greet / photo opportunities
Premium show tickets (lower level, center stage)
Commemorative show print
Personalized escort during the experience
Private pre-show reception area with F&B package
Premium show tickets
Commemorative show print
Personalized escort during the experience
Opportunity to host up to twenty (20) guests per concert with unrivaled stage views and spectacular acoustics from a private suite
Premium reserved mezzanine seats
Private check in table & entrance for guests
Catering and beverage service options
Ticket concierge & personal suite attendant
Complimentary valet parking at W Hotel
Media Amplification
Tap into the fan-power of OEG’s robust and growing media platforms
Opry Live - 52 shows annually. 1M to 1.5M weekly average viewership of Opry Live across distribution platforms.
Traditional & Digital Media Campaigns - Through owned channels and paid media, OEG overdelivers on partner amplification.
Whiskey Riff - With a minority partnership in this country lifestyle content outlet, OEG is reaching younger audiences than ever before. Media opportunities include web content, video, and podcasts with a reach of 32.5M across Whiskey Riff channels.
Retail & Licensing
Licensing opportunities for co-branded product year-round and to celebrate special Opry milestones and member inductions.
Partner/OEG co-branded product would be prominently featured in OEG retail locations and online store. (dependent on licensing/retail agreement)
OEG owned retail operations at Grand Ole Opry, Ryman Auditorium, ACL Live at Moody Theater, and BNA Airport
Fans and artists celebrate Opry inductions, anniversaries, and special occasions with limited edition merchandise available at OEG retail locations & online.
Tap into the buying power of OEG's consumer base by hosting exclusive shopping events in Nashville and Austin.
