In January 2025, Opry Entertainment acquired a majority stake in Southern Entertainment, a live events, hospitality and production company.

With this investment, OEG enters a dynamic and growing sector of the live events industry alongside experts who have a shared passion for creating unforgettable experiences that connect artists & fans.

Southern Entertainment’s portfolio includes several owned or promoted festivals, including the Lovin’ Life Music Fest, Carolina Country Music Fest, Barefoot Country Music Fest, and the upcoming Field & Stream Outdoor Music Fest, set to debut in 2025.

This new partnership offers unique activation and amplification opportunities to existing and new OEG sponsors in key destination markets.

  • Location: Uptown Charlotte, NC

  • Dates: 3 Days in Early May

  • Inaugural Year: 2024

  • Attendance: 35k per day

  • Inaugural Performers: Post Malone, Stevie Nicks, Noah Kahan, Dominic Fike, Jessie Murph, Mt. Joy, Young the Giant + More

  • Official Website: lovinlifemusicfest.com

  • Location: Myrtle Beach, SC

  • Dates: 4 days in Early June

  • Inaugural Year: 2015

  • Attendance: 35k per day

  • Sold Out 3 Years in a Row

  • ACM Nominated for Fest of the Year 22′ 23′

  • Named Top 10 Festivals You Must Attend

  • 5 Stages

  • 40+ Artists

  • Official Website: carolinacountrymusicfest.com

  • Location: Wildwood, NJ

  • Dates: 4 days in Mid-June

  • Inaugural Year: 2019

  • Attendance: 35k per day

  • NJ.com named top 10 festivals of the summer you must attend

  • Press of Atlantic City top rated festival of 2022

  • Official Website: barefootcountrymusicfest.com

  • Location: Carolina Adventure World, Winnsboro, SC

  • Dates: 3 Days, October 3-5, 2025

  • Inaugural Year: 2025

  • Attendance: Projected 65k total

  • 40+ live country music performances and a full range of outdoor adventures

  • Production: Co-produced by Southern Entertainment, Eric Church, and Morgan Wallen

  • Official Website: fieldandstreammusicfest.com